Indian Hotels Company Limited (IHCL), the country’s largest hotel company, on Tuesday announced that its “iconic brand” Taj has once again been named the world’s strongest hotel brand by Brand Finance.
The world’s leading brand valuation consultancy’s annual Hotels 50 2024 report recognises the most valuable and strongest hotel brands globally. With a 45 per cent increase in brand value to $545 million (Rs 45,53,17,52,500), Taj has become the world’s strongest hotel brand, according to Brand Finance’s Hotel 50 2024 report.
Its improved Brand Strength Index (BSI) of 92.9 out of 100 points earned it a AAA+ rating, the highest brand strength rating awarded by Brand Finance. Taj is also the second fastest-growing brand in the world. “Taj’s BSI score increased by more than three points and performed exceptionally well across various brand strength metrics such as awareness, consideration, recommendation and reputation,” the report said.
“We are delighted that the iconic Taj brand has again been recognised as the World’s Strongest Hotel Brand in its 120th year. To receive this recognition for four consecutive years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to the world,” said Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL.
He said, “This achievement underscores the trust and affection of our guests as well as the unwavering commitment of our employees who provide warm and sincere service, a true hallmark of Taj.”
He added, “With its accelerated and responsible growth, Taj will continue to be at the forefront of driving a sustainable and inclusive future for the hospitality industry.”
Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels Company Limited, headquartered in Mumbai, India. The company was founded in 1902 by Jamsetji Tata and is part of the Tata Group. The company employed over 20,000 people in 2010.
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