Choosing Your Color Scheme
Make it visually appealing. The point of adding color to your poster is to make it visually appealing; it should draw and audience. Too much color is confusing. One or two accent colors that are eye-catching and emphasize your subject is all you need.
Understand the message and audience. If your poster is themed use a matching color. For instance, if you’re doing a presentation about breast cancer, be sure to use the correct pink. The audience will see this and be drawn to it because it’s familiar.
Use dark colored font. Use a poster that has a light colored background and a dark colored text. This not only saves a tremendous amount of ink, but makes it easier for your audience to read.
Using Helpful Images
Ask yourself if images are helpful. You have limited space on your poster, so use the space wisely. If you’re going to use images, they should be figures, diagrams, graphics, or tables that are easy-to-read and help illustrate your ideas. Charts are a great visual aid for a poster. They are a good way to add blocks of color while adding a visual explanation of your ideas. Clip art rarely illustrates the ideas that you’re trying to get across in posters. Choose other images to help with this.
Cite your pictures. Make sure the pictures that you’re using are public domain. Just because you can copy them from google, doesn’t mean they’re appropriate to use. If you are going to use a picture from here, be sure to post a citation for it on your poster.
Make them a good size. You want your graphics to be easily read from a distance of at least 5 feet. This means they should be no smaller than 5” x 7”. You also don’t want them to take over the entire poster—your font is the important part of the poster. Create a good balance between the two.
Use appropriate placement. Don’t overlap your images over your font, but make sure they are next to any wording that helps explain them. You shouldn’t be using these just to fill a giant empty space. All of your images should have purpose.
Picking the Fonts
Know your styles. You should use a simple, clean and professional writing for the majority of your text. On a computer, these are your serif fonts, such as Times New Roman, or Palatino. These fonts are easier to read, especially at a smaller size. You also have the choice of san serif fonts, such as Arial, Comic Sans, or Helvetica. These fonts can be used sparingly to add visual appeal to your poster. Mix them up. It will help differentiate your titles from your informational text—making your titles stand out more. If you’re using your handwriting instead of computer font, mix up your writing style to add interest to your poster.
KISS it. The acronym “K.I.S.S.” stands for keep it short and simple. You don’t want your poster to be overpowered by words. If you use too many words, many people won’t bother reading it all. You want your main ideas to be portrayed on the poster, but you should be going into depth with your verbal presentation rather than with your visual aid.
Make your writing the right size. Just as your images, all of your lettering should be legible from at least 5 feet away. Title: 72-point or larger Names/Subheadings: 48-point type Narrative text: 24-point type or larger
Balancing Your Poster
Emphasize the most important information. Highlight the most important aspect of your poster with a cluster of images and color. This will draw the audience’s eye to that part of the poster.
Connect with your viewers. If your viewers are a younger crowd, you would use more loud colors and different fonts than if your viewers are an older, professional group. This goes for you images as well. Use charts and graphs to explain things for a work presentation, or use creative characters to help show off safety features for a children’s toy.
Remember the 1/3-2/3 rule. 1/3 of your poster should be white space. 2/3 of it should be text and images. This creates a balance that is aesthetically pleasing to your audience.
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