London: Are there different types of alcohol drinkers? We probably know of two - normal drinkers and alcoholics. Britain's health officials now tell us there are nine of them.
The Department of Health has researched drinking types to promote a public health campaign against excessive or binge drinking. Alcohol-related illnesses costs the NHS around £2.7 billion a year.
Health researchers have over the past one year analysed the social and psychological characteristics of people who regularly drink twice the recommended guidelines of alcohol - 35 alcohol units per week for women and 50 for men.
The nine personality types of heavy drinkers are:
The health department will launch a trial campaign in north-west England on the basis of this research. Public Health Minister Dawn Primarolo told The Telegraph: "The pilot will help up to 4,000 drinkers cut down in the first year alone."
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