KOCHI: Hair-Omax Miss Kerala 2011 beauty contest will kick start in August, giving young Malayali girls an opportunity to showcase their beauty and talent. “Through Miss Kerala contest, we are aiming to find a global ambassador of Kerala youth, one whose ambitions and aspirations match with that of the current young generation with all its fortitude,” Harish Babu, managing director of Impressario Event Management India Limited, the producers of the pageant said.Miss Kerala, which was launched in 1999, was aimed at providing a platform for young Malayali girls to excel and prove their mettle amidst a competitive atmosphere. Over the years, more than 2,000 applications were received and at least 300 girls came in the final round.Girls, whose at least one parent is of Kerala origin, between the age group of 18-24 and a minimum height of 5.2” are eligible to apply. Twenty-two girls will be shortlisted from the entries at the preliminaries for the final contest which will be held in Kochi. The entries will close on July 25. This year’s highlight is that the public can also participate in selecting the contestants for the preliminary round as they can vote for their favourite contestant on the facebook.
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