Salaar: Part 1 – Ceasefire, starring Prabhas, is finally set to release on December 22 after multiple delays. The film will face a tough competition from Shah Rukh Khan’s Dunki, which is hitting the theatres on December 21. Now, Salaar producer Vijay Kirgandur of Hombale Films has opened about the possible “ugly fights” between the Prabhas starrer and Dunki over screens.
“We don’t want things to be ugly,” Vijay told Bollywood Hungama.com. “We are already having meetings with the exhibitors and distributors. When we have a solo release, the occupancy generally will be around 60-70 percent. Some screens will go to Aquaman but between Salaar and Dunki, we hope to get 50-50 screens in the best scenario. In such a scenario, if an occupancy of 90-100 percent is achieved, it’ll be a good result for both films. Even if we get more screens, the occupancy will anyway go down to 60 percent or 70 percent. What we are planning is that we should get more occupancy, even if we get fewer screens than what we would have got if Salaar was a solo release. Even Overseas, these discussions are going on. Programming is the key now and that’s what we are focusing on, without getting into ugly fights.”
The producer further revealed that they decided to release the film on December 22 due to “astrological reasons”.
“We announced the date based on our beliefs. So yes, we do believe in certain aspects. We always plan our dates in this manner for 10-12 years and we’ll do so even in future. That’s how we announced December 22 and then we didn’t prepone a day though Dunki and Aquaman are coming on December 21,” he added.
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