The Spirits Business has awarded a Gold Medal to Stranger & Sons Sherry Cask Aged Gin at the Design and Packaging Masters 2023, within just 45 days of its release. Taking the spirit of India world over with its exceptional liquid and design, a few weeks ago, globally acclaimed Indian Gin brand once again delighted its consumers with yet another limited edition, innovative drink – Sherry Cask Aged Gin. This gin not only quickly grabbed eyeballs of consumers from all over India but also of consumers and fans of the brand across USA, UK, Singapore, Dubai and more.
Since its inception in 2018, the company has been at the forefront of revolutionizing and disrupting the Indian spirits landscape, consistently delivering exceptional quality spirits that resonate globally. At IWSC in 2020, Stranger & Sons was declared as one of the 8 best gins in the world with a Gold Outstanding Medal and since then, the brand has won multiple awards across categories in international competitions. The Indian spirits company has built an impressive roster of award-winning gins including Trading Tides, crafted in collaboration with Australia’s Four Pillars Gin, and India’s first distilled cocktail – the longstanding, cult favorite Perry Road Peru crafted in partnership with The Bombay Canteen. These gins have not only been known for their exceptional taste but also their alluring design and packaging. The Indian spirits company has always been a brand that gave its packaging and presentation as much importance as its liquid.
When Stranger & Sons dropped its latest limited edition release it was no surprise that consumers couldn’t wait to get their hands on this new expression. This time it was a Sherry Cask Aged Gin; A smooth yet bold and robust spirit with surprising sweet notes. Rested in ex Amontillado and Oloroso Sherry casks for over a year and infused with Cascara and Wild Honey the result is a spirit that stands as a testament to the passage of time, where contemporary distillation converges with the patience of aging. To elevate the drinking experience further, the gin also comes with a Grapefruit Garnish Spray which adds an enchanting burst of zest that intertwines seamlessly with the drink. Best enjoyed when sipped slowly over ice, this creation is far from your typical cask aged gin, reimagining the experience as something akin to sipping a classic old fashioned cocktail, but with a welcoming twist.
In addition to its expertly crafted liquid, this product presents an exceptional label and packaging. India’s forests have long captured the imagination of many; The unhurried rhythm of the forest has inspired every last detail of Stranger & Sons’ Sherry Cask Aged Gin — from the pour within the bottle to the label wrapped around it. Designed by Oveja and Remi from Argentina, the label is designed to reflect its inspiration – The forests of India! The label encourages you to pause and think, mirroring the essence of this remarkable landscape. The outer box with its bold, contrasting colors and elements of the label, compels one to look twice and observe further, remarkably standing out on shelves.
Just like the gin, the label is designed to reveal its details slowly, to those who seek them. Even in the thick foliage, the two-tailed three-eye tiger is unmissable; steadily and majestically resting upon a cask; the first cue to ‘slowing down’! Seek more to discover the friends in tow: holding an old-fashioned decanter and plucking berries. And if you fail to spot the wild honey, know that the gold accents are no coincidence.
Kunal Chopra, Head Of Marketing and Innovations, Third Eye Distillery said, “From the start, we set out to build a spirit brand out of India that could make its mark globally and stun consumers all over the world with its liquid and design that is also a fitting representation of India. The company has continuously championed the idea that the product’s story doesn’t end with the liquid inside the bottle; rather, it begins with the first glance at its captivating label and packaging that makes for a lasting impression in a consumer’s mind; This thought is in line with our brand’s perseverance of storytelling through our product. We consistently strive to showcase India from a contemporary lens to the world, where our commitment to crafting exceptional liquid is mirrored by an equally compelling design and storytelling narrative. Our packaging isn’t just a vessel; it’s an invitation to delve deeper into the very essence of our brand, mirroring the intricacies and nuances of our country that make our product an immersive experience. Exceptional packaging and design parallels our dedication to crafting extraordinary spirits; We believe in crafting an experience that transcends the ordinary, inviting our consumers to savor not just the exquisite liquid within but also the intricate storytelling woven into every detail of our design.”
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