Apple’s issues continue to pile up and once again it is Google trying its best to get the iPhone maker to open up its products to other platforms. iMessage is one of the features that Apple has kept exclusive to iPhones mostly because the company feels better to be in control of the application and its experience for the users.
You could say the same for the App Store where you cannot sideload apps, but Android users can do it, albeit with a hint of concern about security. Google has even tried to push Apple by going public with its campaign, asking the green bubble (Messages) to work with the blue (iMessage). All this time, Tim Cook, CEO, Apple has quashed all those requests and even suggested that if people want to use iMessage they should buy an iPhone.
So, Google is ready to pull the European Union (EU) into its tussle with the Cupertino-based giant and look to finally get a law in place that can make iMessage interoperable with other platforms like Android. Reports say Google got one of its executives to sign a letter where the company says Apple’s iMessage should be regulated under the new Digital Markets Act (DMA) in Europe.
Apple has already faced the wrath of EU regulators when it was forced to comply with the new charging laws, and finally switched to USB C charging port on iPhones, starting with the iPhone 15 series launched recently.
If the thunder strikes twice, the company would have to change a whole lot of things internally to make iMessage work on Android phones, which could make it a direct competition for WhatsApp and other third-party messaging apps.
Things could be a lot different this time and it is likely that Apple understands the need to counter these claims made by its competition. The DMA is there to restrict tech companies from abusing their market share and provide fair competition in the market.
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