Apple is already feeling the effects of recent laws passed in the European Union (EU) region but the company is not keen to see the new laws change its overall business change. Apple is being forced to explain its anti-competitive policies for the App Store, which many developers claim has restricted their growth on the platform.
The company has multiple cases going on for the issue in many countries, and the EU is equally keen to take away Apple’s powers over the App Store and how it is run. Apple is reportedly changing its stance and strategy for the App Stores, calling it a different version for each platform.
Apple claims that iPhone, iPad, Macs and even the Apple Watch have a different app store, which means one App Store doesn’t have the absolute majority in the market. The regulators have argued that no matter what Apple devices a consumer uses, their only option to download apps is the App Store, which goes against the ethos of the Digital Markets Act (DMA) and the EU has been eager to bring the App Store under this ruling.
Apple will be forced to permit other app stores to run on iOS, something it has vehemently opposed over the years citing security concerns about sideloading of apps. The company might have run out of excuses now, as many reports hint that iOS 18 will provide sideloading of apps for iPhone users in the coming months.
The EU also feels that complete authority on the App Store has hindered competition, who are forced to pay commission up to 30 percent on their app gains or make a different deal with Apple to get some other benefits.
Apple is trying to deflect this logic by highlighting the number of app stores is not one but five which might sound clever but is unlikely to hold in front of the regulators when the whole matter looks at the overall position of the company and how it has used its availability or popularity to improve the market.
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