In a first, the Golden Globes’ official Facebook page will host a 360-degree live video from the red carpet of the 74th Golden Globes 2017. Users could access Facebook Live videos and Twitter will also feature a live stream during the event at goldenglobes.twitter.com starting at 6pm ET / 3PM PT.Read more: Apple, Google Asked to Remove Linkedin from App Stores by Russia
In a partnership with the Hollywood Foreign Press Association (HFPA), Facebook will let fans watch full 360-degree videos of celebrities' red-carpet experience while Instagram is teaming up with fashion photography duo Mert and Marcus to shoot the action backstage as the Golden Globe Awards goes live from California on January 8 (4:30 am India time on Monday).Read more: Apple Cuts CEO Tim Cook's Salary After Fall in iPhone Sales
"The goal is to make Facebook and Instagram go-to hubs for video and other content from the Golden Globes and celebrities -- and further the company's broader aims of boosting user engagement and growth on both platforms," a report in Variety said on Friday.
The collaboration comes after Facebook served as an exclusive streaming platform for the 2017 Golden Globes nominations.
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Instagram will post photos from the show exclusively to the Golden Globes' account on Instagram throughout the event.
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"Instagram is also curating an exclusive video experience on the app's "explore" tab that will go live on January 8. Throughout the day, the Golden Globes channel will present exclusive video content from celebrities, media personalities and industry insiders," the report added.
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