Suzuki has an aggressive plan that involves launching 20 new models over the course of the next five years, and India is to be an integral part of the plan. President of Suzuki Motor Corporation, Toshihiro Suzuki has confirmed that with the exception of certain cars that are for the Japanese market only, all other cars launched over the next five years will also make it to India.
India is a key market for the company, especially with projected sales figures indicating that by the year 2025, India will be the third-largest car market in the world.
While the products that Suzuki has released into the Indian market, in alliance with Maruti, have primarily been more customer-centric and less luxury oriented, the focus is gradually shifting.
This means that we can expect to move beyond the S-Cross and the Ciaz, to more premium offerings from the manufacturer. And premium offerings might be just the thing, given that Suzuki has set Maruti a sales target of 2 million cars.
The company also plans on investing in order to bolster Maruti’s R&D facility in Rohtak, Haryana. While investments to the tune of Rs 2000 crore having already been made, the goal is for the facility to be self sufficient and able to develop cars entirely independently.
This means that at some point in the future, Maruti will be able to develop cars for use in the Suzuki range.
To read more visit: www.overdrive.in
Comments
0 comment