Durban: India's vehicle manufacturer Mahindra Motors on Tuesday said that it considers South Africa as one of its most important market outside India and would set up a manufacturing unit as soon as its sales crosses 1,000 units a month.
"South Africa is one of the fastest-growing markets in the world. It will be one of the biggest growing markets in the future. The car penetration is only 11 per cent so there is a huge opportunity for us," Mahindra's president Pawan Goenka said.
Mahindra, which together with Tata Motors is making inroads into the South African market because of its reasonably-priced vehicles, would also use South Africa as a gateway to the rest of the African continent.
"The medium to long-term plan is to make Mahindra-South Africa the launch pad into Africa."
Mahindra had recently entered into a joint venture with Renault in terms of which it would be the first right-hand drive manufacturer of its low-cost Logan car.
"We hope the Logan comes to South Africa via India", Goenka said.
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