New Delhi: Online retailing giant Flipkart is going live with its recently announced paid subscription service, Flipkart First, starting Wednesday. For an annual membership of Rs 500, Flipkart customers can avail a bunch of exclusive benefits and priority service features including free shipping for all orders, free in-a-day guarantee delivery, same-day-guarantee delivery at 50 per cent discount (Rs 70), and a 60-day replacement policy.
As promised, the company is offering the new service for free to 75,000 randomly selected customers for a period of three months. The company has started sending out emails to the winners of a 3-month free subscription to Flipkart First.
The message in the emails being sent out to the winners reads as: "As you already know, you are one of the 75,000 winners of a 3-month free subscription to Flipkart First. We are happy to inform that you can begin using the Flipkart First service immediately, valid for a three-month period between June 11, 2014 and Sept 10, 2014." Following the free trial period, they can continue to enjoy the service for a yearly fee of Rs 500.
You can go here to subscribe to the Flipkart First service.
Flipkart First is aimed at rewarding registered shoppers, which the company claims are about 18 million for the portal, as well as getting new ones on board.
Flipkart co-founder Binny said customers in India are maturing and looking at value over cost and such services will push the ecosystem to another level.
"We are the first in India to offer such a service. Members will be entitled to a host of exclusive benefits as well as priority service. They will always come first," said Bansal.
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