Microsoft ready with private surfing browser

London: For people who are sick of getting bombarded with advertisements every time they log on to the net, Microsoft has come with a solution. They have come up with a new browser with beefed up security that help people in surfing internet without leaving a trace.

With a just few clicks the Internet users can now make sure that the computer they are using has no trace of their activity.

The feature known as 'in-private browsing' is a part of the test version of Microsoft's newest browser, Internet Explorer 8 (IE 8).

Bloggers have been quick to call 'in-private' the "porn" mode. Since anyone using the computer afterwards should not be able to retrace a user's virtual steps.

Once the feature is activated the ‘In-private browsing’ appears on the screen and it means IE will be prevented from recording any data about the user's browsing session.

IE 8 also introduces 'in-private blocking'. This alerts users when third party sites are tracking their browsing activity. This is where Google might be affected because the banner ads are often displayed based on what Google or Yahoo think a user might be interested in, depending on the sites visited.

So, blocking third parties from browsing activity could disrupt that business model.

“When people are in private browsing and in private blocking, they will be given a list of companies and made aware of who else is seeing the conversation. They can then opt-in or opt-out of having those people continue to provide and stream new information and data onto those websites,” says a Microsoft employee John Curran.

Microsoft controls around 70 per cent of the browser market. While Apple's safari already has the privacy feature and it can also be added to the popular Firefox-3 browser.

A Google spokesman told CNN that it is too early to tell how the IE 8 features work and what their impact on the search giant might be.

Microsoft says there are plenty of things in-private browsing does not do.

It does not necessarily make the user anonymous on the web so the sites he visits can record his information.

And if the user is on a network at the office his IT department can still see what he is up to while surfing on the company’s computer.