New Delhi: Jolla has unveiled its first Sailfish smartphone. The highlight of Jolla's homonymous phone is 'The Other Half'. Though Jolla has not revealed in detail what the Other Half is and does, it hints towards choice of a wide array of backpanels, possibly customisable, for the device.
Each backpanel gives the phone and the also its UI a different colour and design. Colours, fonts, tones, profiles, functionalities all can be controlled by switching the back panels.
The 399 euro phone has a 4.5-inch display, and an 8 megapixel camera. It is powered by a dual-core processor and has 16GB of onboard storage. It has LTE (in selected markets) and removable back covers (the Other Half) and also has a microSD slot.
Another highlight of the Jolla is that it is Android apps compatible, which means that users will be able to run their favourite Android apps in addition Sailfish apps on their Jolla phone.
Jolla is a Finnish startup, formed by former Nokia employees and using technology ditched by the handset maker. The startup, Jolla Ltd, will use MeeGo software, created by Nokia and Intel in 2010-2011, for its products.
Jolla is also being positioned as a button-less phone and instead users gestures to navigate. Jolla expects to ship the first phones by the end of 2013.
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