New Delhi: Spent a fortune on a flashy new website but still no one visits it? Tired of seeing your company slide down search engine listings?
Firms in India are now turning to the ancient philosophies of Vaastu and Chinese feng shui, used for centuries to bring balance and harmony between man and the environment, in a bid to boost their businesses through "balanced" Web pages.
Believers in Vaastu shastra say the Indian science, that seeks to create harmony between nature's five elements - earth, fire, water, air and space - man and objects, can be directly applied to the Web, just as it is to home design.
"Just as the world comprises of the five basic elements, each Website has five elements and these need to be in balance with one another," says Dr Smita Narang, author of Web Vaastu, a new book that marries Vaastu laws with the Internet.
The book has proved popular with businesses.
"Earth is the layout, fire is the color, air is the HTML, space is name of the Website, and water is the font and graphics," says Narang, adding that each must be chosen carefully and strike a balance with the other.
Narang, a Vaastu expert who has spent four years analyzing around 500 sites, says a Website that is not designed according to Vaastu rules will have few hits and will negatively affect the business.
Followers of feng shui, which promotes the idea of the removal of unnecessary objects to allow free flow of energy, say this Chinese science can also be used for the same purpose.
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"A website where the colors hurt your eyes, the music offends your ears or has too much information is probably too cluttered and does not give a positive flow of ch'i," says Vikram Narayan, a Mumbai-based feng shui practitioner.
The trick, Narayan said, is to remove things in your life or on your Website that serve no purpose, and keep those things that serve you well.
But how does this apply to your website?
Experts say using a combination of astrology and numerology, the ancient sciences will help you choose the right colors, font, placement of graphics and navigation bar to make the perfect website.
Brijesh Agarwal of Indiamart, a company offering business solutions to small and medium-sized enterprises, says he has had mixed results on the five sites that his company has designed according to Vaastu principles.
"We have found that on three sites the number of hits has increased by 60 percent but the other two sites have not been affected," said Agarwal.
"I can't say for definite that the positive results are due to Vaastu or due to increased marketing, but I hope that Vaastu has helped," he adds.
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