In the pre-release single, Love Wins All, fans were treated to a captivating music video featuring Kim Taehyung, popularly known as V from BTS, as IU’s love interest in a post-apocalyptic setting. The combined performances of Taehyung and IU, the melodious song, and the director’s skill have all contributed to the video’s resounding success. Since its release, the video has gained viral attention, remaining a popular topic on social media even days after its debut. Behind-the-scenes glimpses shared by BangtanTV and IU TV have provided viewers with a closer look at the making of the Love Wins All music video.
IU, in one of the videos, explained the selection of Taehyung as the male lead, citing his ability to embody the required youthful charm and transform into a character exuding both coolness and reliability.
“I was talking with Director Um Tae-hwa & we were discussing about the male lead. He has to possess the mood of a young boy. However, he must give off a very cool & reliable feeling after the transformation. So l asked, “But Mr. Um, who on earth is like that?" Then, by chance, around that time I needed to contact V about something. Oh? V? I sent him the music first & V loved the music. He listened to Love Wins All and happily decided to star in the MV," said UI, as per Allkpop.
With just a week remaining before his mandatory military enlistment on December 11, 2023, Taehyung, despite the time constraints, took on the role for three important reasons.
Firstly, as per Allkpop, he did so because of his admiration for director Um Tae Hwa. Expressing his admiration for the music video director renowned for his work on Concrete Utopia.
“First of all, the director of the music video was Director Um Tae-hwa, who filmed ‘Concrete Utopia’ so I thought it would be a precious memory to work on a piece with him and I decided to star in the MV," V said.
Secondly, he decided to work on the music video as he had time constraints on dramas or films. Acknowledging his hectic schedule while preparing for a solo album, Taehyung explained, “As I was preparing my solo album, I didn’t have much time. So I promised ARMY that I’d shoot a drama or a film, but I couldn’t do it. So it was a shame, and I was upset for not being able to do what ARMY would’ve wished to see. I’m trying to leave as much stuff before I leave (for the military). So, I think they’ll be able to see some fun stuff while waiting."
Finally, the most important reason is that he genuinely loved IU’s song.
A fan of IU’s song, Taehyung, praised Dong Hwan, the composer of Love Wins All, during his appearance on IU’s Palette last September. “When IU called me, I said I should listen to this song first. After I listened to it, I knew that I would regret it so much if I don’t do the MV because it was totally my jam," he explained.
Watch the music video here:
As V undergoes three weeks of additional training at the Army General Administration School, serving in the Special Duty Team of the Capital Defense Command, fans eagerly await his return.
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