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After receiving a thunderous response from beauty enthusiasts, the most popular beauty and lifestyle store in India – Nykaa – is all set to bring the second edition of Nykaaland to Mumbai. The beauty brand has partnered with BookMyShow Live to roll out the event from October 25 to 27 at the Member’s Enclosure, Mahalaxmi Racecourse in Mumbai.
With three days of all things beauty and fun, the highlight of the event is the three masterclasses by Sofia Tilbury, Patrick Ta, and Romero Jennings. Tilbury, the Global Artistry Director and Brand Muse at Charlotte Tilbury Beauty, has worked with Celine Dion, Salma Hayek, Sienna Miller, and Gigi Hadid to name a few. She will be turning Shanaya Kapoor as her muse at the event.
Along with Tilbury, Patrick Ta will also share his expert techniques and innovative makeup approaches. Ta has worked with popular faces like Gigi Hadid, Penélope Cruz, Camila Cabello, and Demi Lovato. Romero Jennings, the Director of Makeup Artistry at M.A.C, will also deliver a masterclass where he will delve into detail about his signature style that blends colour, nature, futurism, and technology.
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Anchit Nayar, Executive Director and CEO, of Nykaa Beauty said, “We’re thrilled to launch the second edition of Nykaaland. The stellar footfall of over 15,000 consumers at our debut was a clear sign of the passion for immersive brand experiences, masterclasses, and thrilling live performances. The incredible response has fuelled our drive to make Nykaaland 2.0 even more interactive and engaging this year.”
Owen Roncon, Chief of Business – Live Events, BookMyShow said, “Attendees will have the opportunity to learn from some of the world’s leading beauty experts, all while enjoying engaging immersive experiences, high-energy music, culinary delights that complement the festival’s aesthetic and more.”
Apart from the masterclasses, Nykaaland will also give beauty enthusiasts a chance to explore the best of brands at the event. Brands like Charlotte Tilbury, CLINIQUE, Bobbi Brown, Kay Beauty, Earth Rhythm, Innisfree, Laneige, and many more will be available to explore at the beauty event.
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