Burberry has designed a digital experience featuring computer-generated versions of its iconic heritage scarf, which users will be able to personalize and play with on the world-famous ‘Curve' screen in Piccadilly Circus, London.
Burberry is partnering with DreamWorks Animation's newly formed technology company NOVA on a new 3D interactive marketing campaign.
The UK fashion label has designed a digital experience featuring computer-generated versions of its iconic heritage scarf, which users will be able to personalize and play with on the world-famous ‘Curve' screen in Piccadilly Circus, London.
The campaign will allow users to monogram their favorite Burberry scarves on their mobile devices, see them appear on the giant screen and even have the option of purchasing the modified item online or at the nearby Regent Street flagship store.
The experience will launch on December 14 at 10 am GMT and will run 24 hours a day through December 31.
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