The world of skincare and makeup is witnessing an unusual trend, as children around 10 years of age are becoming consumers of high end beauty products. The TikTok trend ‘Sephora 10-year-olds’ has been raising eyebrows, where preteens are flooding the stores for pricey skincare and makeup items like Drunk Elephant, Rare Beauty by Selena Gomez and Glow Recipe. These youngsters, influenced by social media personalities, are seen grabbing expensive products without expert guidance, destroying testers and experimenting with skincare mixtures. As store employees are frustrated with the challenge, a content creator found herself in the middle of this unusual situation, as her peaceful Sephora trip turned chaotic due to rowdy girls’ disruptive behaviour.
In a YouTube video shared by Cassandra Bankson, she exposes the unsanitary and chaotic conditions created by 10 year olds, including a lip balm with hairs in it and open caps on some items. The preteens are observed making smoothie-like mixtures by mixing multiple products, including moisturizer creams. The store is shown to be crowded with unsupervised children, both girls and boys, creating chaos in various sections.
Reacting to the video, a user wrote, “I actually witnessed it. I was at Sephora with my friends and we saw a group of 10 year olds making a smoothie but the workers just walked up and took it away. I was honestly dying. Finally someone is taking control."
Another suggested, “Here needs to be a sign that says if you destroy any merchandise you will be asked to leave."
An individual wrote, “Sephora is not for children. I was a makeup lover at that age too but there was no point entering a Sephora even if there had been one near me. It’s too expensive."
“The range rover mums are behind it all," a comment read.
One more wrote, “I really hope we can bring back ‘if you break it, you buy it’."
Amid this chaotic scenario, skincare experts have shared their perspectives on the trend. As reported by Bergen Records, dermatologist Dr Brooke Jeffy has encountered numerous young patients facing consequences from using high end skincare products. She highlights that ingredients like Retinol, exfoliating acids, peptides and Vitamin C serums, which are common in products, can be irritating to young and healthy skin. She warns that these things may potentially cause more damage in the future. The dermatologist advises them to use age appropriate skincare products.
For those without acne who still want to stay on trend, Jeffy recommends a straightforward skincare regimen consisting of a cleanser, moisturiser and sunscreen. If opting for a serum, she suggests choosing one that is hydrating, such as a product containing hyaluronic acid. The Dermatologist advises individuals to select products specifically designed for normal or sensitive skin.
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