In a heartwarming revelation, Tarun Mehta, the CEO of Ather Energy, has officially announced the imminent launch of two new electric scooters in 2024.
The revelation was made via a captivating social media post that sent ripples of excitement through the automotive community.
The first of the dynamic duo is designed with families in mind, addressing the everyday needs of urban life. Ather is creating a scooter that goes beyond just performance, featuring a larger, cozier seat, more space for your belongings, and a floorboard that invites comfort. Mehta shared, “It’s not just a scooter; it’s an experience crafted for families – offering comfort, space, and affordability to make it accessible to everyone.”
Time for a family scooter…. and more!After spending a decade perfecting the Ather 450, we now believe that there’s demand for something more.
So many folks love @atherenergy as a brand but want a bigger, family-oriented scooter from us. That’s why we’re gearing up to launch…
— Tarun Mehta (@tarunsmehta) November 22, 2023
The second star in this electric constellation is set to be an evolution of the widely acclaimed 450X, promising enhanced performance and an array of additional features.
Known for their sporty and joyous rides, the existing 450S and 450X models have captured the hearts of riders, but Ather recognizes the need for practicality. The upcoming electric marvel aims to meet this demand head-on, potentially featuring a more expansive and comfortable seat, a generously spacious floorboard, and an enlarged boot space tailored for the urban commuter’s lifestyle.
Anticipated to offer extended range and smoother performance, the new scooter is all set to be competitively priced, ensuring accessibility to a broader audience compared to the existing 450 range.
Mehta proudly dubs this scooter as an “evolution” of the revered 450 series, already renowned as one of the nation’s fastest accelerators (0-40kph) with a top speed of 90kph. Enthusiasts can’t help but wonder if the upcoming model will crank up the acceleration a notch and push the top speed to an electrifying 100kph.
A revamped design, coupled with innovative features, is anticipated to be part of the overall package. Despite an expected premium over the existing range, Mehta assures consumers that the investment will be entirely justified.
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