CNN-News18 has once again emerged as the undisputed leader in the English news genre during the ongoing election season, the latest data released by the Broadcast Audience Research Council (BARC) shows. The channel’s market share surpassed an impressive 50.3 per cent, a figure greater than the combined market share of all its competitors.
In comparison, Times Now secured the second position with a distant 22.3 per cent market share, followed by Republic TV at 20.8 per cent and India Today TV at 6.6 per cent. (Source: BARC India | Market: 10L+ | Target Group: 15-30 ABC | Period: Week 18’24, (06:00 – 24:00 Hr) | Market Share % | Top 4 channels considered)
CNN-News18’s power-packed performance comes on the back of its special election programming, delivering the most accurate information, featuring top-tier news anchors such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar and Palki Sharma. The channel’s extensive network of reporters all over the country ensured comprehensive coverage of crucial election issues. CNN-News18’s presentation with engaging graphics and insightful explainers simplified complex trends and data, making it easily accessible for the audience.
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