BANGALORE: A conclave on ‘Indian Beverage Industry- Opportunities & Trends’, was organised by the Indian Beverage Association (IBA) in the city on Friday.The conclave aimed to address the challenges faced by the industry and also chalk out a plan for the future.S Chandrasekhar, Chairman, Confederation of Indian Industries (CII), Karnataka State Council, said that varied challenges in the beverage industry presented interesting opportunities which had the potential of transforming the global landscape.“It would be prudent for corporations to focus their resources on select challenges and make a considerable difference to the affected domain.The combined effect of such efforts by various corporations would result in a difference to the entire landscape”, he added.Susan Neely, CEO, of the American Beverage Association, said the association was confident that the industry was acting responsibly and doing a number of things to promote a wide variety of beverages towards a sustainable business.The conclave focused on emerging developments and new markets that are crucial for growing and sustaining business.It will help the process facilitating the framing, development and dissemination of best practices related to environment, quality, manufacturing, and other relevant areas.
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