Mother's Day: Anna Jarvis against commercialisation
Mother's Day: Anna Jarvis against commercialisation
Anna's mother had founded Mothers' Day Work Clubs in five cities across the US to improve sanitary and health conditions.

New Delhi: If you are planning to drop into the neighbourhood greetings card store on the Mother's Day eve, think again. At least that's what the founder of the Mother's Day would have liked you to do.

Anna Jarvis, who started a campaign on May 12, 1907, to see the day officially being recognised in the US in 2014 dissociated herself from what Mother's Day had become by 1920.

Anna's mother had founded Mothers' Day Work Clubs in five cities across the US to improve sanitary and health conditions. The Mothers' Day Work Clubs also treated wounds, fed and clothed both Union and Confederate soldiers with neutrality through the blooody American Civil War (1965).

It was in her honour and the values she stood for that Anna started her movement.

She and her sister Ellsinore spent their family inheritance campaigning against what the holiday had become. Both would die in poverty.

"A printed card means nothing except that you are too lazy to write to the woman who has done more for you than anyone in the world. And candy! You take a box to Mother—and then eat most of it yourself. A pretty sentiment," the New York Times quoted her in her obituary.

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