Filmmaker Karan Johar has spoken out about the rising entourage cost in Bollywood. At the trailer launch of his upcoming production ‘Kill’, Karan, who also runs a talent management agency called Dharma Cornerstone Agency, said that more than the entourage cost, the remuneration of the lead movie star has to be ‘looked into’.
“The entourage cost is the least of our worry,” Karan told reporters at the event. “It’s the main remuneration of the actors that has to be looked into. It’s very critical for all the actors to understand exactly how the times are, how the climate of our movies are, how tough and difficult it is to maneuver through making a motion picture of any magnitude or size.”
He continued, “It is very difficult, there are so many costs— the PnA (Publicity and advertising) costs and if the above the line cost, which is what comes from the actors, is not viable, then it becomes important to mount a film. Every single movie star today has to review what they’re asking for.” The filmmaker said often there will be certain producers who will pay exorbitant fee to actors just so their films are made, but the practice will eventually “cause a lot of damage to the entire system.”
Karan further said that a lot of actors need reality check when it comes to quoting their market price. “They (actors) can take all the entourage they want, that is not the problem. While it’s adding to our costs, the real issue is the mothership cost. They’ve to look at that. There can be backend deals, percentage of profits, slabs of box office as per performance based remuneration. All that is possible, but every actor has to look within because a lot of them are not really in touch with reality,” he added.
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