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Even though Prabhas, Kriti Sanon and Saif Ali Khan starrer Adiprush earned a staggering Rs 140 crore worldwide on its opening day, criticism around the film has impacted its box office badly. Om Raut’s film faced a setback with ₹1.75 crore nett collection on second Monday, as reported by industry tracker Sacnilk. Despite its reported production budget of approximately Rs 500 crore, the film has only managed to amass around Rs 277 crore in its all India total. With a projected lifetime collection of under Rs 150 crore in the Hindi market, Adipurush is deemed a box office flop.
On Friday, June 23, the film collected an estimated Rs 3.25 crore nett across the country, as per industry tracker Sacnilk. It previously earned Rs 5.5 crore in all languages in India on Thursday. With this, the Hindi collection of the movie stands at Rs 125 crore nett. However, as per the film’s production house T-Series, Adipurush has crossed Rs 410 crore worldwide gross.
In response to declining box office performance and growing backlash, the makers of the Prabhas starrer recently announced a reduction in ticket prices for Thursday and Friday shows to Rs 150. However, due to continued criticism and a drop in collections on Monday and Tuesday, they have further lowered the prices. The new price has been set at Rs 112. The film has been under scrutiny for its alleged distortion of the Hindu epic Ramayana and its characters.
On June 18, the team of Adipurush decided to make “alterations” to the film’s dialogues after the dialogues of Hanuman received backlash for sounding overly colloquial, offending the audience. The makers revisited the ones that have not gone down well with the audience, ensuring to resonate with core essence of the film. The film is now screening with the edited dialogues. One of the most controversial dialogues, “Kapda tere baap ka… toh jalegi bhi tere baap ki” has been modified to “Kapda teri Lanka ka… toh jalegi bhi teri Lanka.”
Directed by Om Raut, Adipurush is an adaptation of the Hindu mythological epic Ramayan.
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