Shop with a click

BANGALORE: An online shopping portal, Mouse-e.com, has set up a pilot project in Karnataka for dealers. It aims to promote online surfing and clearing out customer queries and other problems regarding products. Started by Suvendu Tripathy — a former Infosys employee, Tapan Das — the former CFO of flipkart and Chitta Rajan — a former Reliance Infocom employee, this online retail company deals in books, personal communication gadgets, home entertainment systems, computers and even baby products. With a warranty that stays valid across the country, over 158 products have been sold so far. It provides various payment options like cash on delivery, EMI and even credit and debit card payments. Besides selling to the urban Indians, it has also been trying out a logistics model to cater to smaller towns and cities.Speaking about the portal, Suvendu Tripathy, commented, “People generally do not rely on online shopping websites. Some people buy products that they do not require when in shopping malls. It is just a marketing strategy used there. But here, what you see is what you buy.” He further added that there are only 70 lakh people interested in online shopping whereas the actual market spreads to over 5,000 crore individuals. Tapan Das stated that they are developing a model which would ensure cash profit at each of the product across categories.