Indian companies are seeing the greatest business impact from their digital transformation investments according to a new survey by CA Technologies.
The survey introduces the Digital Transformation Business Impact Scorecard (BIS), a global ranking of countries and industries across 14 key performance indicators critical for digital transformation success. India ranks first on this list.
With a score of 79 (out of 100),the impact driven from digital initiatives in India is higher than the global average score of 53 and Asia Pacific and Japan (APJ) score of 56.
The CA research report further projects Indian businesses to have a strong correlation between businesses adopting digital transformation and their business performance. However, despite leading the digital transformation initiatives, only 46 percent of Indian decision makers believe they are disrupting their respective industries with advanced digital initiatives. This ranks India at the bottom of the list among the countries in APJ.
Indian businesses are seeing the greatest improvement (55 percent) in generating new revenues as a result of digital transformation. Around 84% of Indian businesses are seeing moderate to significant improvements in their ability to differentiate from their competition through digital transformation
Almost all India based businesses (97 percent) show moderate to significant improvements in customer experience post digital transformation
“The need, however, for Indian CXOs, is to collaborate with a strategic partner and ensure adoption of digital technologies and practices that helps them grow their business revenues while enhancing customer satisfaction and retention,” said Sunil Manglore, Managing Director, CA Technologies India.
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